Watford FC & HASHTAGESPORT

HashtageSport is proud to announce our season-long partnership with Watford FC as the official club sponsor, where we will serve as the club’s Commercial and Social Media partner in Greater China. This collaboration underscores our commitment to bridging international sports brands with the rapidly growing Chinese market.

As part of this partnership, HashtageSport will introduce The Hornets to the Chinese audience by curating unique social media content and forging strategic partnerships with key stakeholders in Chinese football. Our expertise in navigating the dynamic digital landscape in China will enable us to effectively engage with local fans and expand the club’s presence in this vital market.

Paul O’Brien, Watford FC’s Commercial Director, commented on the partnership: “We’re delighted to be working with Hashtage, who will be overseeing our social media and partnerships in Greater China. The nature of the ever-changing landscape in China means we were looking for an agency who, like ourselves, were happy to think outside of the box and challenge the normal conventions. In recent history, Watford have built a steady and loyal fanbase in China, and we believe Hashtage will take this to the next level and beyond.”

As the official sponsor & partner of Watford FC, this partnership is a testament to HashtageSport’s ability to deliver tailored, high-impact strategies that resonate with target audiences and drive commercial success in international markets.