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The season-long partnership will see Hashtage Sport become the club’s Commercial and Social Media partner in Greater China.
Hashtage Sport is delighted to be able to introduce the Golden Boys to the Chinese audience through creating unique social media content and developing new partnerships with key stakeholders in Chinese football.
Commenting on the partnership, Paul O’Brien, Watford FC’s Commercial Director, said: “We’re delighted to be working with Hashtage, who will be overseeing our social media and partnerships in Greater China.
“The nature of the ever-changing landscape in China means we were looking for an agency who, like ourselves, were happy to think outside of the box and challenge the normal conventions. In recent history, Watford have built a steady and loyal fanbase in China, and we believe Hashtage will take this to the next level and beyond.”
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