Over 5 years of working experience in an English Premier League Club – Aston Villa. During his time at Villa, he took up the role of Oversea Business Officer, where helped the club to bring in commercial partners such as Hisense, Asia Travel Group, etc.
Specialized in sports business (Partnerships, Marketing, Strategy) and have extensive experiences in the Asian market.
Social Media expert with high level of focus on creativity.
Over 7 years of working experience across sports, media and business development in both China and UK
Previously, he was in charge of the Chinese language social media platforms of Aston Villa Football Club, and was responsible for building a positive image for the club and business development in the Chinese market.
Liwei Yin has previously taken up the responsibility of running various Chinese social media platforms for a Premier League club, as well as taken up marketing roles in a CSL club.
He has a track record of success in the marketing and project management side.