THE BRIEF
The second HashtageSport legend China tour. As the exclusive China representative of the beast Yohan Blake, successfully brought the world’s second-fastest man and Olympic sprint champion to Shenzhen. Taking place just ahead of the 2025 Guangdong–Hong Kong–Macau National Games, Hashtage team fully planned and executed Blake’s China Tour, marking one of the most high-profile athletics engagements in the region in recent years.
As a globally influential figure in track and field, Blake’s visit drew significant attention from athletes, youth communities, and local institutions. During the tour, HashtageSport collaborated with the WSE Athletics Open to deliver a special public event about youth education and training, to inspire young athletes by sharing professional training concepts, high-performance mindsets, and the values that define an elite sprinter’s career.
Blake’s arrival in Shenzhen generated a strong public response and widespread positive commentary. The tour engaged sports fans across the region and received robust support from the Shenzhen Ministry of Culture and Tourism, also conducted an official interview with Blake, amplifying the impact of the event through authoritative local media channels.
From strategy and planning to on-ground execution, HashtageSport operated to high standards to ensure a seamless, high-quality experience throughout the China Tour. The project contributes meaningful visibility to athletics and reinforces the role of sport as a bridge for cultural and educational exchange.
WHAT WE DID
- Legend’s China Tour
- Large-scale Event Planning
- Appearance Management
- Athlete Logistics
