THE BRIEF
A unique project brought together legendary midfielder Yaya Touré and one of China’s leading TV and home appliances brands, Changhong. This activation was distinctive, as it involved returning the iconic midfielder to Barcelona for a special visit to the Changhong TV factory. Accompanied by brand representatives, Yaya engaged in a formal interview where he shared his insights on using Changhong’s products and reflected on his career in Barcelona.
This project stood out due to its innovative approach to activation. The HashtageSport team was on-site to ensure seamless execution, overseeing the delivery of rights and managing logistics for the legend to guarantee a successful collaboration.
WHAT WE DID
- Partnership Exploration
- On-site Experience with Talent
- Commercial Interview Management
- Player Logistics