OFFICIAL ANNOUNCEMENT
HashtageSport has been appointed as the Official Commercial Agency in Greater China for the World Snooker Tour (WST) — the global home of professional snooker.
This partnership marks a pivotal step in expanding WST’s commercial presence in one of its most important international markets. With snooker holding deep cultural resonance and a passionate fanbase across China, WST’s ambition to deepen local engagement is both timely and strategic.
Leveraging our regional expertise, HashtageSport will lead the development of brand partnerships, sponsorship activations, and market-entry strategies tailored for the Chinese audience. From commercial strategy to execution, our team is fully committed to helping WST unlock new revenue opportunities and further amplify its commercial strength in China.
The collaboration was officially confirmed following the crowning of Zhao Xintong as China’s first-ever world champion — a historic moment that underscores the sport’s rise in the region. Building on this momentum, HashtageSport will help WST navigate the nuances of the Chinese market while aligning with the brand’s global vision.
This appointment not only reflects WST’s commitment to international growth but also signals the recognition of HashtageSport’s track record in bridging world-class sports IP with the Chinese commercial landscape.
At HashtageSport, we specialise in connecting visionary rights holders with high-growth regions. With the WST appointment, we look forward to building a new chapter of commercial success for one of the most respected tours in global sport.
WHAT WE DO
- Strategic Market Positioning
- Commercial Rights Representation
- Brand Partnership Development & Activation
- Cultural Alignment & Localisation