THE BRIEF
Bigo Live is a global social live-streaming platform owned by BIGO Technology in Singapore. The client sought to engage football fans during the 2022 Qatar World Cup. HashtageSport was proud to facilitate a short-term partnership featuring Dutch football legend Wesley Sneijder. After several previous collaborations with Wesley, we are pleased to work with the legend again, and ensured the activation in Doha was seamless.
Our team travelled to Qatar to oversee the event, ensuring that every aspect of the live-stream was executed flawlessly. The event generated significant traffic and garnered praise from fans, reflecting the effectiveness of our strategic approach. The client lauded the campaign for its high-quality production and the substantial promotional value it delivered, reinforcing Bigo Live’s presence in the global sports community.
WHAT WE DID
- Talent Identification
- Online Activation Support
- Live-Stream Execution
- Major Event Marketing Campaign