THE BRIEF
Our first sponsorship case marks a significant milestone, involving one of the oldest football clubs in England—Sheffield Wednesday FC, and one of our clients from the Asian market. Tasked with supporting the client’s ambitious goal to penetrate the UK market, the HashtageSport team undertook comprehensive market research and crafted a tailored strategy that aligned with the client’s marketing objectives.
Through meticulous planning and strategic negotiations with the club, we successfully secured a high-impact sponsorship deal. This included principal sponsor exposure on the team’s kit for the pre-season match, as well as prominent sleeve sponsor placement for all FA Cup matches throughout the season.
The pre-season match, which drew not only dedicated local supporters but also significant Chinese audiences, provided an ideal platform for our client’s brand. The sponsorship strategy capitalized on multiple touchpoints, including kit sponsorship, LED displays, and jumbotron exposure, significantly boosting brand awareness and setting a strong foundation for further market penetration in the UK.
Our first-ever case underscores HashtageSport’s expertise in delivering bespoke sponsorship solutions. By aligning our client with a historic football club, we successfully elevated their brand presence, achieving a crucial step toward their expansion in the UK market.
WHAT WE DID
- Sports Marketing Consultancy
- Oversea Market Penetration Strategy
- Match Sponsorship Package
- Partnership Coordination
