Robin van Persie & Bigo Live

THE BRIEF

Bigo Live is a global social live-streaming platform owned by BIGO Technology in Singapore. Another successful deal between the global live-streaming platform Bigo Live and this time with the legendary Dutch striker Robin van Persie for a special live-streaming event leading up to UEFA EURO 2024. Building on our long-standing relationship with both van Persie and Bigo Live, this partnership was a perfect match. Having previously collaborated with van Persie on multiple projects, we deeply understand his appeal and the power he holds to engage audiences. Similarly, our experience working with Bigo Live gave us valuable insights into the platform’s marketing goals and user engagement objectives.

With this solid foundation, we were able to craft a tailored campaign that perfectly aligned with Bigo Live’s strategy to attract a wider, diverse audience. Robin van Persie, a global football icon with an enthusiastic fanbase, was the ideal choice to host an exclusive live-streaming event, sharing his personal stories and experiences with football fans worldwide. This collaboration not only amplified Bigo Live’s reach but also further cemented van Persie’s connection with his fans. Our team was on the ground in Rotterdam, managing every aspect of the event to ensure a flawless execution.