THE BRIEF
Alchemy Pay, a leading crypto payments provider headquartered in Singapore, bridges the gap between cryptocurrency and fiat transactions, enabling digital currency to be used for real-world payments and providing mainstream access to crypto services globally. To support the client Alchemy Pay’s entry into the European market, HashtageSport proposed a strategic approach leveraging the immense reach and influence of football, with the initial focus set on Spain.
We successfully facilitated a partnership between Alchemy Pay and Real Betis Balompié, a well-established club in La Liga. The collaboration includes LED advertising exposure for Alchemy Pay during Real Betis’ home league games, showcasing the brand to a wide audience. This case underscores our expertise and professionalism in negotiating optimal partnership rights, ensuring maximum visibility for our client. The LED advertisements not only enhanced Alchemy Pay’s presence in the stadium but also reached millions of viewers worldwide, effectively raising brand awareness and establishing a foothold in the European market.
WHAT WE DID
- Organisation Value Identification
- Partnership Negotiation
- Partnership Activation
- Stadium LED Exposure Management
