Robin van Persie & Patrice Evra & PUBG Mobile

THE BRIEF

PUBG Mobile, a free-to-play battle royale video game developed by Tencent Games, stands as one of the most-played mobile games globally. Recognizing our client’s marketing goals and the target region, the HashtageSport team proposed a strategic plan to engage two legendary former Manchester United teammates: French left-back Patrice Evra and Dutch striker Robin van Persie. Both athletes embody the passion and relentless focus on goals that align perfectly with the core spirit of PUBG Mobile.

We are thrilled to have facilitated this dynamic partnership. The chemistry between Evra and van Persie, both on and off the pitch, translated into exceptional content, delivering impactful results for the brand.

This collaboration marks our second successful project with PUBG Mobile and Tencent Games, following the Kevin De Bruyne partnership with PUBG Global Extreme Challenge. This case underscores our commitment to helping clients achieve their marketing objectives while fostering long-term, mutually beneficial relationships. We take pride in our ability to connect brands with the right talent, ensuring campaigns resonate deeply with the intended audience.