Portugal National Team & Yili

THE BRIEF

HashtageSport is proud to announce the successful facilitation of a landmark collaboration between two industry giants—the Yili Group, a global leader in dairy, and the UEFA EURO 2016 Champions, the Portugal National Football Team. This partnership represents a powerful alliance, showcasing Yili’s commitment to expanding its global footprint while aligning with the prestige of one of Europe’s most celebrated football teams.

Yili Group, consistently ranked as China’s top food and beverage brand and a global leader in dairy, sought to strengthen its international presence in the lead-up to UEFA EURO 2024 in Germany. Recognizing the alignment between Yili’s brand values and the global appeal of the Portugal National Team, HashtageSport successfully extended the strategic regional partnership between the two industry giants.

This deal not only grants Yili Group the right to use the Portugal National Team’s crest, colours, and imagery on product packaging, but it also reinforces Yili’s positioning as a brand committed to excellence and global engagement. The partnership underscores HashtageSport’s expertise in aligning brands with top-tier sports entities, delivering tailored marketing solutions that resonate with international audiences and drive commercial success. As Yili continues its ascent as a leader in the industry, this collaboration sets the stage for impactful marketing campaigns that will leverage the star power of Portugal’s national team to boost brand awareness across the targeted markets.