THE BRIEF
POP MART is a rising global force in pop culture and entertainment. The brand is famous for its collectable designer toys, often sold in a ‘blind box’ format. In celebration of the grand opening of Pop Mart’s new store at Westfield Stratford City in London, we’ve orchestrated a unique collaboration with West Ham and England national team forward, Jarrod Bowen.
This unique activation marks a significant milestone for the Hashtage team, and the cross-over collaboration not only enlivened the grand opening event but also brought unparalleled joy and excitement to fans and enthusiasts alike, leverages the influence of sports marketing to effectively engage and attract diverse customer segments.
WHAT WE DID
- Regional Popularity Study
- Sport IP Identification
- Event Management
- Player Logistics
