POP Mart UK & Jarrod Bowen


London, UK

What we did

We’re thrilled to unveil a special sports marketing venture provided by HashtageSport. In celebration of the grand opening of Pop Mart’s new store at Westfield Stratford City in London, we’ve orchestrated a unique collaboration with West Ham and England national team forward, Jarrod Bowen.

This unique activation marks a significant milestone for the Hashtage team, and the cross-over collaboration not only enlivened the grand opening event but also brought unparalleled joy and excitement to fans and enthusiasts alike.


  • Research & Strategy
  • Design
  • Pre-Production
  • Post-Production
AVFC & Hisense 2
West Ham & iHotel Group
Changhong Yaya 2


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