THE BRIEF
One of our initial basketball projects involved launching a new mobile basketball game, where we had the privilege of orchestrating the partnership between NBA legend Pau Gasol and one of China’s most popular mobile basketball games, StreetBall 2, under the renowned game developer Giant Network in China.
Our team executed a memorable offline activation event in Barcelona, where Pau Gasol’s presence brought the experience to life. As the game ambassador, his involvement had a profound impact on the basketball mobile gaming community, turning a dream into reality for fans who had the opportunity to play alongside their idol.
WHAT WE DID
- Talent Exploration
- Partnership Negotiation
- Activation Monitoring
- Brand Relations Management
