THE BRIEF
During the UEFA EURO 2024 and 6.18 one of the biggest annual shopping events. HashtageSport successfully facilitated another impactful partnership between a global football legend and one of China’s largest e-commerce platforms, JD.com. As China’s largest retailer by revenue and a leading B2C online powerhouse, JD.com was keen to leverage the excitement surrounding UEFA EURO 2024 to amplify its annual 6.18 Shopping Festival, one of the country’s biggest online sales events.
With the goal of creating a high-profile crossover between football and commerce, JD.com sought to collaborate with an iconic figure in the world of football, capable of engaging and energizing their vast audience. Given our longstanding relationship with Miroslav Klose, Germany’s all-time top scorer and a revered World Cup hero, HashtageSport identified him as the perfect choice for this collaboration.
This partnership further underscores HashtageSport’s ongoing efforts to explore new commercial opportunities for Miroslav Klose, following his successful China Tour. As the exclusive agency managing his engagements in the region, we were thrilled to facilitate his participation in this unique campaign with JD.com. Over the course of three live-streaming sessions, Miroslav Klose connected directly with millions of JD.com users, sharing his personal preferences, product insights, and career highlights with a peak of 2 million viewers during the event. By positioning Miroslav Klose at the forefront of JD.com’s 6.18 Shopping Festival during the UEFA EURO 2024, HashtageSport not only strengthened the brand’s association with top-tier athletes but also reinforced our commitment to unlocking new opportunities for the German legend in the Chinese market.
WHAT WE DID
- E-commerce Promotional Campaign
- Live-streaming Event
- Top Brand’s Marketing Campaign Activation
- Innovative Collaboration Planning
