THE BRIEF
An exciting new venture: HashtageSport’s first-ever legend tour in China, featuring none other than Miroslav Klose, the World Cup’s all-time top scorer! This monumental tour marks another significant milestone in our evolution as a professional sports marketing agency, showcasing our ability to create innovative, high-impact opportunities for legendary athletes in key markets.
As the exclusive agency for the entire Klose China Tour, HashtageSport is proud to have orchestrated every aspect of the tour from the first day. Not only secure commercial deals to manage key events for Klose, but we also took great care of the Klose family, curating a memorable travel experience through major cities such as Guangzhou and Shenzhen. Our team managed the full spectrum of logistics, ensuring a seamless and enjoyable visit for the legend and his family.
A highlight of the tour was a co-hosted event involving Xiaohongshu, China’s leading social media and e-commerce platform often referred to as the “Chinese Instagram,” and EAFC Online under Tencent Games. This event, timed perfectly just before the new year, was part of Xiaohongshu’s sports campaign and represented a unique collaboration between the worlds of sports, social media, and gaming.
The Klose China Tour reflects HashtageSport’s commitment to delivering impactful, forward-thinking solutions that bridge global legends with new and vibrant markets. This project underscores our dedication to expanding our clients’ presence in the sports market, ensuring every collaboration is a resounding success.
WHAT WE DID
- Legend’s China Tour
- Large-scale Event Management
- Hospitality and Activation
- Player Travel Planning