THE BRIEF
Mega sports events like the World Cup offer unmatched opportunities for brands to connect with diverse audiences. During the 2022 Qatar World Cup, HashtageSport achieved a significant milestone by securing an endorsement deal between SAIC Volkswagen and legendary German footballer Michael Ballack.
Leveraging our strong relationships and successful prior collaborations with Michael Ballack, we facilitated this high-profile partnership, aligning perfectly with the brand’s prestigious image. The production took place in Munich, where Ballack’s charisma and passion seamlessly complemented the renowned car brand. This collaboration underscores our expertise in selecting ambassadors whose characteristics align with our clients’ brand identities, ensuring impactful and meaningful partnerships.
WHAT WE DID
- Elite Talent Promotional Campaign
- Partnership Rights Negotiation
- Event Activation Management
- On-site Production Supervision