THE BRIEF
Ecovacs Robotics, a leading Chinese technology company renowned for its innovative in-home robotic appliances, sought to introduce its new lawn-mowing product, the GOAT series to the German market. As one of the world’s largest manufacturers of cleaning appliances, Ecovacs needed a brand ambassador who resonated with the German audiences. After evaluating several potential candidates, HashtageSport successfully secured the legendary German midfielder Michael Ballack as the face of the new product series.
Navigating challenges during negotiations on the talent side, the HashtageSport team effectively secured two content production sessions and one appearance for the product launch event. Additionally, we extended the partnership for an additional year, a testament to the successful collaboration. All three appearances were seamlessly executed, fully aligning with the brand’s expectations. This project underscored our expertise in negotiation and our ability to deliver coordination during high-profile campaigns.
WHAT WE DID
- Endorsement Partnership Negotiation
- Oversea Market Penetration Strategy
- Commercial Production
- Publicity Event Management
