THE BRIEF
During UEFA EURO 2024, HashtageSport was proud to support our client TCL, one of the leading Chinese technology and home appliance brands, in launching a new marketing campaign centred around football legends. As part of its broader strategy, TCL sought to enhance its existing partnerships with national teams by incorporating globally recognized football icons who embody the spirit of success and excellence.
Understanding the brand’s need to align with top-tier talent, we tapped into our extensive network to identify the perfect ambassadors who would resonate with TCL’s values and target audience. After a thorough evaluation and negotiations with various candidates, HashtageSport successfully secured two of the most iconic World Cup champions—Mario Götze, the hero of Germany’s 2014 World Cup win, and David Villa, the legendary Spanish forward from the victorious 2010 squad.
These two football legends not only complement TCL’s brand image but also bring a deep connection to the national teams they once represented, amplifying the campaign’s authenticity and appeal. By strategically partnering with Götze and Villa, TCL was able to elevate its presence during UEFA EURO 2024, connecting with a passionate global fan base through compelling storytelling and shared experiences.
The HashtageSport team played a pivotal role in managing every aspect of this collaboration, from talent negotiations to campaign execution, ensuring that TCL’s objectives were met with precision and professionalism. This campaign further reinforces HashtageSport’s expertise in delivering high-impact, athlete-driven marketing solutions that enhance brand visibility and drive commercial success on the international stage.
WHAT WE DID
- Major Tournament Marketing Campaigns
- Top Brand Marketing Activities
- Creative Storytelling
- Legends Commercial Short Campaigns