THE BRIEF
In the lead-up to the 2022 Qatar World Cup, our esteemed client, Tencent Sport, sought to feature an exclusive interview with a world-class player as part of their pre-tournament campaign. Leveraging our extensive network and expertise in negotiations, the HashtageSport team successfully secured Luka Modrić, one of football’s most revered midfielders, for this high-profile interview.
The HashtageSport team orchestrated a seamless production day in Madrid, ensuring that every detail of the interview was meticulously planned and executed to meet our client’s expectations. The result was a compelling and insightful piece that enhanced Tencent Sport’s campaign, while further solidifying our reputation for delivering high-caliber sports marketing solutions. Working with Luka was, as always, an absolute pleasure.
WHAT WE DID
- Player Interview Management
- Storying-Telling Marketing Campaign
- Online Media Promotion
- Campaign Efficiency Optimisation
