THE BRIEF
From football to football — AWOL Vision’s global journey accelerates.
HashtageSport is proud to continue playing a key role in AWOL Vision’s strategic expansion, this time into the United States, securing NFL veteran Kirk Cousins as the new Global Brand Ambassador for AWOL Vision and Valerion.
Following our successful collaboration with İlkay Gündoğan, partnering with a figure of Kirk’s calibre marks a significant milestone in AWOL Vision’s global growth strategy. A proven leader on and off the field, Kirk brings credibility, professionalism, and authenticity — qualities that align seamlessly with AWOL Vision’s ambition to redefine the premium home entertainment experience.
At HashtageSport, our role goes beyond talent sourcing. We focus on identifying the right voice to tell a brand’s story in a way that resonates with both market and audience. From strategic positioning to talent alignment, this partnership reflects a deliberate move to strengthen AWOL Vision’s presence in the US market through genuine brand advocacy.
Special thanks to our long-term partner Variety Plus Marketing & PR for their continued professionalism and support on this project.
WHAT WE DID
- Athlete Identification & Negotiation
- Endorsement Facilitation
- TVC Production Management
- Partnership Activation
