Kevin De Bruyne & PUBG Mobile

THE BRIEF

PUBG Mobile, a free-to-play battle royale video game developed by Tencent Games, stands as one of the most-played mobile games globally. This collaboration marked HashtageSport’s first partnership with Tencent Games and PUBG Moblie, and we are proud to have played a key role in their PUBG Mobile Global Extreme Challenge campaign.

Understanding the client’s marketing goals and objectives for the campaign, the HashtageSport team successfully secured the involvement of none other than Kevin De Bruyne as the global campaign initiator. In this role, De Bruyne encouraged people to stay at home during the COVID-19 lockdown, embodying the campaign’s message while showcasing his own passion and skills as a PUBG Mobile player. His participation delivered exceptional results, generating impactful feedback and significantly enhancing the brand’s visibility and engagement.

This case underscores HashtageSport’s commitment to helping clients achieve their marketing objectives through strategic talent alignment and innovative campaign execution. Despite facing numerous challenges throughout the partnership, we effectively navigated each obstacle, ultimately delivering results that exceeded expectations and generated impactful feedback for the brand. Our ability to connect brands with the right influencers ensures that campaigns not only resonate with the intended audience but also foster long-term, mutually beneficial relationships.