THE BRIEF
Meituan, a leading Chinese shopping platform known for its extensive services, including the largest food delivery network in China, sought to enhance its brand exposure ahead of the 2022 Qatar World Cup. The client aimed to produce a marketing campaign to capitalize on the global football event. Despite the challenges posed by last-minute requests and the limited availability of top-tier national teams, the HashtageSport team delivered a successful solution.
We secured the Ghana national team, and locked two Crystal Palace players’ schedules for the production shooting. Both Jordan Ayew and Jeffrey Schlupp serve for the Ghana national team. The production was efficiently executed in London, ensuring convenience for all parties involved. This project exemplified our ability to navigate complex logistics and deliver the best results under tight deadlines, reinforcing our commitment to meeting client needs with innovative solutions.
WHAT WE DID
- Creative Campaign Design
- Precise IP Matching
- Campaign Production Management
- Online Promotion Support