THE BRIEF
Alchemy Pay is a crypto payments provider headquarters based in Singapore, brand bridges the gap between cryptocurrency and fiat transactions, making digital currency usable for real-world payments and offering mainstream-friendly access to crypto services globally. Following the successful partnership between Alchemy Pay and Real Betis Balompié, facilitated by the Hashtage team, we were honoured to collaborate with the brand on a second project, assisting them in securing the ideal brand ambassador: Argentinian football legend Javier Mascherano.
A special forum was held in New York, attended by Argentinian fans and Javier’s supporters. Javier’s presence as Alchemy Pay’s brand ambassador enhanced the event’s impact, bolstering our client’s brand image and helping them differentiate from competitors.
WHAT WE DID
- Brand Background Study
- Partnership Negotiation
- Event Planning & Execution
- Activation Monitoring