THE BRIEF
Arena of Valor is an international adaptation of Honor of Kings. A multiplayer online battle arena (MOBA) game developed for mobile by Tencent Games. Arena of Valor was one of the esports titles featured at the Asian Games and has its esports competitions. After some successful cases, Tencent Games became one of our most esteemed clients, and engaged HashtageSport to support its market expansion efforts, particularly in Spain—a key region for the brand’s growth strategy.
Understanding the game’s objectives and the brand’s aspirations, HashtageSport identified top-level athletes who align with the brand’s image. We successfully secured Sevilla FC captain and former Barcelona midfielder Ivan Rakitić as the game’s ambassador. This project highlights our expertise in matching the right IPs with brand identities and demonstrates our strong negotiation capabilities from the talent side, ensuring a seamless collaboration that elevates both the brand and the athlete involved.
WHAT WE DID
- Regional IP Identification
- Tailored Marketing Strategy
- Production Implementation Plan
- On-site Activation Monitoring
