THE BRIEF
AWOL Vision is a leading brand of innovative audiovisual solutions specializing in developing RGB laser projectors, providing state-of-the-art projection technologies to revolutionize the home theatre experience. As part of the brand’s strategic expansion into the German market, HashtageSport worked closely with AWOL Vision to understand their brand vision and marketing objectives.
In search of the perfect ambassador to represent AWOL Vision’s innovative spirit, we proposed FC Barcelona midfielder and German national team captain İlkay Gündoğan. Through this partnership, AWOL Vision and Gündoğan highlight the powerful synergy between elite sports and cutting-edge home entertainment solutions. As the brand’s official ambassador, Gündoğan will showcase AWOL Vision’s revolutionary projection technology, reinforcing the brand’s image of innovation both on and off the field.
Following the successful finalization of the partnership, the HashtageSport team travelled to Barcelona to oversee content production and manage on-site coordination with Gündoğan, ensuring a smooth and impactful campaign launch. This collaboration exemplifies our expertise in aligning brands with top-tier talent, delivering dynamic marketing solutions that resonate globally.
Special thanks to our partner Variety Plus Marketing & PR for making this project possible.
WHAT WE DID
- Creative Sport Marketing Campaign Design
- Advertisement Production Management
- Oversea Market Strategic Penetration
- Athlete’s IP Development
