THE BRIEF
An early project spearheaded by our CEO during his tenure as the Executive Assistant to the Chairman and Overseas Business Officer at Aston Villa FC. One of our pioneering projects with Tencent involved an exclusive collaboration between Tencent Sport and Carlsberg, which sought to co-host a high-profile interview in the UK. The objective was to engage with global football fans by offering rare insights into the life and career of a top-tier player.
After leveraging the network to identify and approach potential candidates. After meticulous coordination and navigating the complexities of player schedules, we were able to secure the participation of Welsh legend Gareth Bale. The interview provided an intimate look into Bale’s experiences and life in Spain, resonating deeply with both fans and stakeholders, and attracting over 3 million viewerships online.
WHAT WE DID
- Players Searching
- Online Promotion Support
- Player Interview Management