THE BRIEF
As part of its ambitious international brand strategy, Chinese automotive powerhouse Geely Galaxy appointed Italian football legend Filippo Inzaghi as its first-ever Global Experience Officer — a landmark collaboration brought to life by HashtageSport.
This partnership was officially unveiled at the global launch event of the Galaxy M9 in Milan — with Inzaghi’s legacy as one of Italy’s most iconic strikers. In this showcase, innovation met tradition, with design excellence and sporting legacy woven into every detail.
From securing the partnership to planning the on-site activation, HashtageSport worked seamlessly across stakeholders in China and Italy to deliver a high-impact collaboration. This project marks the second major Asia-facing partnership we’ve delivered for Mr. Inzaghi, further reinforcing our commitment to connecting global sports IP with visionary brands in key markets.
Automotive brands have always been a core focus within our client portfolio. As Geely continues to expand its international presence, HashtageSport remains committed to driving cross-market partnerships that redefine how global brands connect with consumers through the unifying power of sport.
WHAT WE DID
- Brand-Talent Alignment Strategy
- Event Integration & Planning
- On-Site Event Activation
- Social Media Rights Execution
