THE BRIEF
Celebrating 3 years of partnership with the Bulgarian legend, HashtageSport successfully collaborated on another legend tour. This time featuring the legendary Bulgarian striker Dimitar Berbatov on the Thailand Tour with a series of dynamic brand activations in Bangkok, Thailand.
As the official partner managing Dimitar Berbatov’s commercial activities in Asia, HashtageSport has built a close relationship with the football legend, allowing us to seamlessly organize tours, fan engagements, and brand partnerships across the region. For this tour, we worked closely with the brand to develop a series of impactful and engaging activities that not only highlighted Berbatov’s star power but also strengthened his connection with local fans and further elevated the brand’s presence in the Thai market.
This successful tour demonstrates HashtageSport’s expertise in bringing football legends to different countries for commercial purposes, highlighting our ability to create strategic opportunities that amplify brand exposure in new markets. Our partnership with Dimitar Berbatov over the past three years exemplifies our commitment to building long-term relationships with both sports IPs and brands, ensuring impactful activations that resonate with regional audiences.
WHAT WE DID
- Legend’s Asian Tour
- Regional Market Fan Engagement
- Brand On-site Activation
- Engaging Activities Design
