Dennis Schröder & UGREEN

THE BRIEF

As we continue to push the boundaries of strategic sports marketing, HashtageSport is proud to announce another successful basketball collaboration—this time with UGREEN, a leading Chinese consumer electronics brand. Known for its innovative USB hardware, audio equipment, and mobile accessories, UGREEN approached HashtageSport with a clear goal: to expand its presence in the German market ahead of the 2024 Paris Olympics.

To meet this challenge, we crafted a full strategic campaign design, providing UGREEN with a tailored solution that aligned their brand objectives with a high-profile sports personality who could resonate with the German audience. After an extensive selection process, HashtageSport secured the partnership with Dennis Schröder, the German Men’s Basketball Team Captain and NBA star. This collaboration not only elevated UGREEN’s brand visibility but also aligned perfectly with the excitement surrounding the upcoming Olympics.

From initial talent selection to campaign execution, HashtageSport led the entire process. We designed a comprehensive campaign that positioned UGREEN at the intersection of sports, technology, and culture. By choosing Dennis Schröder, we ensured UGREEN connected with their target demographic in Germany and the US, fostering both local engagement and international recognition.

This project is another example of HashtageSport’s professionalism in delivering impactful marketing solutions that align brands with the right talent, creating campaigns that resonate with target audiences and achieve commercial success. The UGREEN x Dennis Schröder partnership is a testament to our expertise in full strategic campaign design and our ability to execute high-impact activations in competitive markets.