THE BRIEF
As the 2024 League of Legends World Championship Finals landed in London, HashtageSport was excited to deliver a unique crossover collaboration between two industry giants: the LPL and Chelsea FC. This collaboration brought together the realms of esports and traditional sports, bridging fans from both worlds in a truly memorable way.
To mark the occasion, HashtageSport facilitated an exclusive engagement by inviting Chelsea’s legendary captain, John Terry, to share a warm, welcoming message to the League of Legends community, celebrating one of the world’s largest esports events in the heart of London.
Executing this partnership under extremely tight timelines, HashtageSport demonstrated its efficiency and professionalism in delivering high-quality collaborations. Our team ensured seamless coordination, from securing the involvement of a global sports icon to tailoring the messaging for the esports audience.
With this successful crossover, HashtageSport reaffirms its dedication to pioneering cross-industry partnerships. As we look to the future, our team remains committed to expanding the possibilities within the esports landscape, bringing together icons from diverse sports to enhance fan experiences worldwide.
WHAT WE DID
- Crossover Collaboration Facilitation
- Creative Campaign Formation
- Exclusive Content Coordination
- Social Media Activation