THE BRIEF
One of our early projects was spearheaded by our CEO during his tenure as the Executive Assistant to the Chairman and Overseas Business Officer at Aston Villa FC. An early project with Hisense before the Chinese appliances brand became the icon example in the international sports industry. The globally renowned Chinese brand that has made its mark across the world.
While Hisense’s reputation in the football industry is well-established, we take immense pride in being their inaugural football partner in England. This partnership has allowed the club to play a pivotal role in helping Hisense achieve crucial strategic objectives for its UK business, and a big step for the brand to become who they are today.
WHAT WE DID
- Tailored Marketing Plan
- Partnership Negotiation
- Rights Execution
